ACTIONS AS OUTREACH

MOVING PEOPLE

BEFORE, DURING AND AFTER:

MOBILIZATION CHECKLIST

One well-planned action can:

*draw the attention of passersby or actually be a magnet for people to join in from off the streets

* reestablish our identity in the general public’s eye (through self-produced and other media)

* speak to new audiences, ones that are desired, but as-yet unreachable – if we tailor our action and/or message well

* build upon the last action, creating a narrative arc which hones the movement’s message and makes us more understandable to the wider public we aim to relate to

* build towards larger actions; in the process we might gain experience relevant for the next action, collect contact info, and engage in informational exchange

BEFORE:

IDENTIFY ALLIES/CONSTITUENTS AND TIMELINE:

Consider the most relevant audiences according to the interest-issue at hand.

*In terms of this specific action, which are your core existing allies, and what can you do to better develop those relationships?

*Which are new and desired allies, and how can you make first contact?

*What is a realistic timeframe for meeting with and informing and reminding each audience of the upcoming action, and for seeking their involvement? What will be their role – how can they participate other than by mobilizing their community to attend?

CRAFT YOUR MESSAGING.

Make sure your message is consistent, but your language is tailored to the right audiences and mediums. Get your “Call to Action” together for the web, posters, etc., and then get everything designed and printed!

*Submit your “Copy” to the Translation WG, ows.translation@gmail.com

*Submit your “Copy” to the Design WG by initiating theirJobRequestForm a link can be found in the header of the DesignWG page on www.nycga.net/groups/design/. You will get a response back from a Project Manager who will direct you how to upload any files if necessary and will ultimately send you the finished document file they create. (Fill out this form: https://docs.google.com/spreadsheet/viewform?hl=en_US&formkey=dGRFd0JMbS1HcEIxbFBnQk9OOHQyTnc6MQ#gid=0. Sometimes the design form is down. If so, reach our to Emily Shuch.

*To get things printed, send to: occuprint@gmail.comFILE SPECS: 150 DPI, PNG file, sized 10.5″ x 16″ or close to that.

ESTABLISH SOCIAL MEDIA MOMENTUM.

*Write eblasts inviting people to participate in preparatory meetings, and distribute widely, regularly. *Write eblast invites, and reminders, to the action.

*Post on twitter and create a landing page on facebook, and for national days of action consider developing a webpage.

*Post event on our own, and others’ calendars. To get it on NYCGA, your working group’s web admin can post it, or you can write to people in the TechOps working group for help. There’s also the Action Calendar: nycalendar.org; and the Protest Calendar: snipurl.com/nyprotest

DOOR-KNOCK, PHONE-BANK, ETC.

Ask people what matters to them, what they know about us and this action. Make personal contact and develop community ties on the street level!

INFO BOMB.

Distribute all visuals, such as flyers, posters and stickers on the streets, and drop fact-sheets, etc at offices and in public venues

BUILD RELATIONSHIPS AND CONVENE BUILD-UP ACTIONS.

*Meet with CBO and NGO representatives one on one. Ask organizations to develop their own build-up actions and ask them to attend ours

*Attend/support your audiences’/allies’ actions.

*Call ‘thinktanks’ – political education meetings for the unorganized. Discreetly and respectfully distribute more in-depth info materials at existing events, or offer educational events/talks/learning-in-action sessions for your audiences.

MEDIA STRATEGY.

Is this an appropriate action for which to give the media lots of notice, or do you want it to seem like breaking news, pitch it as “exclusive?” Identify ally reporters well in advance. If you want to give notice well in advance, you might want to send tailored 3-sentence pitches, or you may want to send a media advisory to a broad selection of media.

*Identify 2-3 people minimum who will be completely available and solely assigned to fielding media inquiries on the day of the event, (generally not organizers who will be engaged in on-the-ground execution). Email owstext@gmail.com to re quest a media training.

*For a press release, at least 1-2 weeks in advance, fill in the form at: http://press.nycga.net/pr-request-form/. It will be sent 1 week to 1 day before the event, depending upon the PR working group’s judgment.

*Connect with Media working group to assure documentation of the especially visual aspects of the event. Connect with Michael Fix.

 

DURING

ASK, ENGAGE, INVITE.

*Take names. Ask: what brought you here? What matters to you? Engage: What’s next? (our next OWS action). Invite: Here are some things you can do (Call Mr. 1%. Come to next action, etc.)

DISTRIBUTE/INFORM.

Distribute follow-up materials and educational info (Declaration, OWSJournal) to observers on the street and to participants – make people aware of planned follow-up actions.

ENCOURAGE ACTIVE PARTICIPATION.

Give people a role: hold this sign, call this person, hand this out….

DOCUMENT.

*Live-tweet.

*Live-stream.

*Take video and photographs

*Map actions online as the action is happening

CONVENE ACTIONS WITHIN ACTIONS.

*Small teachins, trainings within the action

*Small soapboxes

*Do subway storytelling on the way to the event as a way to travel together as a community and be a visible presence on the way and inform folks that won’t be coming, of what’s happening.

DEBRIEF

Very useful to do this the day of an action, to assure that those who participated feel invested in the process and will want to deepen their engagement, their commitment in the future. People stay involved based on their experience, and part of that is going to be about whether or not what they did had impact. That is why people will return.

 

AFTER

RECHARGE by celebrating (possibly while doing jail support!)

IDENTIFY METRICS.

How can we measure the effect of participation that day and promote those positive stats so as to encourage further participation?

SOLICIT FEEDBACK AND SPREAD THE THANK YOUS

*Debrief through a public meeting.

*Contact allies: call them, meet them, send personal emails and big eblasts. Identify a few core groups or individuals (3 is manageable) to follow-up with in person. Identify how they can get involved next, what their interests are going forward. Rotate this list amongst the organizing team if you want to build relations with wider groups.

*Phonebanking: Thanks; What next for you?; Feedback on action?

STRATEGIZE

*Start thinking – what’s changing as a result of the action – plan followup actions accordingly

*Think strategically about the next steps for increasing involvement. Brainstorm realistic and rewarding possibilities going forward.

 

BEFORE DURING AFTER
Identify audiences/timeline Take names (welcome station?) Recharge-Celebrate
Craft messaging Give people a role Solicit feedback/Send thank yous
Build social media momentum Document (social media, etc) Identify metrics
Post event on calendars Distribute materials Solicit feedback
CBO meetings Convene small actions within an action Incorporate into strategy
Door-knock/phone-call At end of day, do a debrief Plan followup actions
Info bomb (Design, printing, material distribution logistics
Hold educational events
Develop media strategy